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B2B Digital Marketing Manager (all genders) - Content & Campaigns

TradeLink

TradeLink

Marketing & Communications
Munich, Germany
Posted on Tuesday, February 6, 2024
TL Digital Solutions GmbH is a remote-first company that provides a collaborative logistics platform called TradeLink. We simplify B2B shipment collaboration for mid-sized businesses. Our open layer connects users, assets, and systems in shared shipment processes, offering simple workflow tools to all participants. We foster collaboration among supply chain actors through thought leadership, fair benefit distribution, and transparent reputations.
As our B2B Digital Marketing Manager (all genders) you are the expert for Content Marketing and B2B campaigns at TradeLink. As part of our Demand Squad you will directly contribute to TradeLink's commercial growth by generating qualified leads and driving organic traffic.
🚀 Want to get to know who you'd be working with? Connect with Sophie (Director of Marketing and your potential future lead) and Zoë (Talent Acquisition) 🚀

YOUR RESPONSIBILITIES

  • You ensure internal alignment for content marketing initiatives by owning the editorial calendar from planning to execution
  • You drive holistic campaigns across the entire funnel, including educational webinars and our company blog, to increase organic traffic and search engine rankings
  • You plan and execute CRM-focused activities such as newsletters and email marketing campaigns to nurture leads and engage customers
  • You improve sales performance by equipping the sales team with effective tools such as slideware, email templates, brochures, and whitepapers
  • You own and manage social media channels in close collaboration with marketing, sales, and HR to develop and execute strategies for increasing brand awareness and engagement

WHAT YOU NEED TO SUCCEED

  • You have a strong sense for impactful content design and planning, excellent writing and editing skills, and the ability to coordinate across departments
  • You bring sufficient knowledge of SEO best practices, content strategy, and analytics, with familiarity using tools like Google Analytics, SEMrush, or Ahrefs
  • You’re able to to craft compelling narratives across various formats (blogs, social media, webinars, etc.), and create content that resonates with target audiences
  • You have a good understanding of social media platforms, content creation, engagement strategies, and proficiency in digital marketing channels, including email marketing and content marketing
  • You have excellent organizational skills to manage multiple projects simultaneously and a business mindset to align content marketing efforts with our overall business goals
  • You have strong interpersonal skills, speak and write fluently in German, and enjoy communicating with cross-functional teams and external partners

WHAT'S IN IT FOR YOU

  • A once in a lifetime opportunity to build and executean excellent Digital Marketing experience in a B2B SaaS and experience direct impact on an industry with great disruption potential
  • An extremely steep learning curve and lots of responsibility - working with experienced founders and senior leadership, our annual growth budget, diverse and international perspectives and a green field, for you to explore
  • A role that opens excellent personal growth and career opportunities at TradeLink, supported by regular Development Reviews and Feedback Cycles based on company and team specific competencies
  • Lots of autonomy, flexible working hours, and a remote-first setup including our virtual Office in Gather Town, which connects our team members across 20+ cities (additional optional office space in Berlin & Munich)
  • A culture defined by trust, passion and flexibility - constantly improving and adapting our processes along the way
  • Connecting and making memories with other TradeLinkers twice a year during our unforgettable, company-wide Offsites and meeting up additionally for GTM and Marketing events. Check the wrap-up videos from our last offsites on our Youtube page 💙
If you aren't completely confident that you meet our criteria, we recommend just taking the chance and applying anyway! Curiosity, passion for digital disruption, eagerness to learn, a collaborative spirit, and a growth mindset are most important to us.
‍TradeLink strongly believes in the power of diversity and is highly committed to providing a respectful, safe, and welcoming environment for everyone who works here or with us. In order to eliminate unconscious biases in the recruiting process, you can remove the photo from your application.
For more information on data processing in the context of applications, please see our privacy policy for the TradeLink application system.