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Head of Demand Generation

Shapr3D

Shapr3D

Sales & Business Development
United States
Posted on May 14, 2025

At Shapr3D, we’re transforming how industries design and innovate. From automotive and aerospace to consumer tech and industrial design, our platform powers some of the boldest ideas across industries that shape 16% of the global GDP.

Our Apple Design Award-winning app has redefined expectations in the CAD space, regularly featured in Apple Keynotes. With Series B backing and a fast-growing global user base, we’re scaling fast - and this is your chance to play a pivotal role in that journey.

Why this role?

Build and own the engine of growth – As Head of Demand Generation, you’ll take full ownership of our pipeline generation strategy across all channels, nurturing leads across the entire funnel and innovating at every touchpoint.

Design from scratch – Be the architect of our Digital, ABM & Field Marketing, building them from the ground up with bold experimentation and creative thinking.

Drive global impact – Lead a high-performing, international team that thrives on testing, iterating, and scaling what works — and isn’t afraid to challenge the norm.

Collaborate across functions – Partner closely with Product Marketing, Content, and Sales to align demand generation initiatives with broader go-to-market and revenue goals.

What you’ll do

  • Own Shapr3D’s pipeline generation goals end-to-end across paid and organic channels — including rigorous monitoring, reporting, and optimization.
  • Lead the demand generation strategy, from top-of-funnel awareness through to conversion and lead nurturing.
  • Develop and launch our ABM function from the ground up — aligning with sales and product marketing for enterprise impact.
  • Own and execute our field marketing strategy, both virtual and in-person, supporting regional and global campaigns.
  • Spearhead PLG paid campaigns, experimenting with growth loops and conversion funnels to drive high-quality self-serve and sales-led demand.
  • Champion a culture of experimentation, innovation, and outside-the-box thinking,
  • constantly testing new ideas and pushing boundaries.
  • Manage and mentor a global demand generation team, driving clarity, accountability, and high performance.
  • Collaborate seamlessly with Product Marketing, Content, and Sales to co-own messaging, campaigns, and conversion strategy.

What you’ll bring

  • 5+ years of experience in B2B marketing, including enterprise campaigns and funnel optimization.
  • Proven success owning pipeline and revenue metrics in a SaaS environment.
  • Experience building and executing ABM and event strategies from scratch.
  • A huge plus if you’ve worked at a PLG company.
  • Hands-on expertise in paid media, CRM and marketing automation tools (HubSpot, Salesforce, etc.).
  • Strong leadership skills with a track record of managing global teams and driving results across cultures and time zones.
  • A deeply collaborative mindset, thriving in cross-functional settings.
  • A balance of data-driven thinking and creative experimentation.

Why you’ll love working here

Massive market, untapped potential – Shapr3D is disrupting a $70B+ CAD and PLM market that’s been stagnant for decades. We’re not just iterating — we’re reimagining how millions of professionals around the world design and build physical products.

Ownership in a category-defining company – You won’t just be along for the ride — you’ll own a part of it. With equity and meaningful ownership in our journey, your success will directly reflect in the growth of the company you help scale.

Global mindset, local excellence – With our HQ in Europe and a team spanning continents, you’ll collaborate with brilliant minds from diverse backgrounds and cultures. At Shapr3D, international exposure isn’t a perk - it’s our everyday reality.

A place to grow – Work alongside some of the best in tech, design, and marketing, and be part of a team where bold thinking, experimentation, and continuous learning are the norm.

About Shapr3D

We don’t just innovate - we redefine the status quo in 3D design. With a multi-platform product reshaping CAD, we’re on a mission to empower every creator, engineer, and designer around the globe.

By joining us, you’ll contribute to a top-tier product that’s not only award-winning but also deeply loved by its users - from solo inventors to Fortune 500 teams.