Paid Campaigns Manager
ScreenCloud
London, UK
Posted on Oct 21, 2024
Hello, we’re ScreenCloud!
Founded in 2015 and with 10,000+ customers around the globe, ScreenCloud is a cloud-based SaaS company, employing over 100 people in our Bangkok, Belfast, LA, Charlotte and London hubs.
At ScreenCloud, we’re hard at work helping businesses to make stronger connections at scale, and with those who are most important to them; their employees & their customers. By using the screens on their walls & the content in their systems, we enable the sales, productivity & engagement that keep our customers’ businesses thriving.
We’re very proud of our product and we’re also incredibly proud of our people. It’s our ‘ScreenClouders’ and the culture they nurture that will take us where other companies just can’t go. So if you’re someone looking to join a team of talented individuals, apply below!
The Role
We are looking for a Paid Campaigns Manager to join our growing Digital Marketing team, in our London Hub! As the Paid Campaigns Manager, you will help us fuel growth through sharp, data-driven paid campaigns on platforms like Google and Meta.
If you love diving deep into data, optimising campaigns, and driving impactful results, this might just be the role for you!
Responsibilities
- PPC Campaigns: You’ll be in charge of designing, executing, and refining our paid ads. The ideal candidate will have experience in several of the following: Meta (Facebook, Instagram) Google Search, YouTube, LinkedIn, Quora, Reddit, Strategise
- You will test ad creatives, bids and budgets to ensure we’re reaching the right audience while maximising ROI
- You will own the end-to-end PPC process—from keyword research and audience targeting to reporting and optimisation.
- Audience Targeting:You’ll help refine our audience segmentation strategy, creating remarketing campaigns and building lookalike audiences that turn visitors into customers
- Keep us ahead of the curve with advanced strategies in PPC and stay on top of the latest updates in the paid ad ecosystem
- Collaboration & Innovation: Work with our creative, product, and content teams to craft landing pages, ad copy, and visuals that captivate and convert potential customers
- Partner with sales and other marketing teams to ensure campaigns are aligned with broader business goals
Requirements
- Experience: You have demonstrable experience with paid campaigns for B2B SaaS products, with hands-on experience in Google Ads and Meta Ads
- Tech-Savvy: You know your way around conversion tracking, pixels, and APIs. Tools like Google Tag Manager, Google Analytics, and Facebook CAPI are second nature to you
- Data-Driven: You don’t just run ads—you live for the data. You know how to interpret performance, find trends, and make data-backed decisions that improve results
- Collaborative: You thrive in a team environment and love working across departments to hit shared goals
- Proactive: You’re always seeking ways to improve performance and aren’t afraid to try new strategies, test ideas, and learn from the outcomes.
Bonus Skills
- Have worked specifically with SaaS companies in the past, client or agency side
- Have a solid grasp of how SaaS businesses scale through digital marketing.
Interview Process and Experience
Don’t meet every single requirement? Studies have shown that women and people of colour are less likely to apply to jobs unless they meet every single qualification. At ScreenCloud, we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles! If you require any reasonable adjustments, please let our friendly recruitment team know.
Key Info
👩🏫 Typical Process: Intro to ScreenCloud - Meet the Hiring Manager - Challenge - Final
🏡 Hybrid Friendly Working: 2-3 days in Office
✨ Flexi-Hours: We don’t follow the strict 9-5 here, we trust you to execute your role to the highest standard whilst being able to make time for the things you love!
Benefits
Unlimited annual leave
Hybrid-friendly working
Working from home fund
Flexible working hours
Pension scheme
Share in success scheme
Cycle to work scheme
Retail discounts
Enhanced parental leave
Personal development fund
Westfield Health cash plan
Free annual flu vaccine
Our Values
At ScreenCloud our values are core, this means they are the starting point - they underpin everything we do and enable a culture we can be proud of, both internally and externally.
🤲Trust & Transparency
🦁 Unconventional & Brave
💪 Integrity
📚Continuous Learning & Development
FIND OUT MORE
Click here for some podcasting with our co-founders.
Read our culture blog here.
Get social! Follow us on Linkedin at @ScreenCloud - Digital Signage, and on Instagram at @Lifeatscreencloud