🔭 What you will work on

Your mission

Build and elevate Root’s brand through high-quality content and impactful events, cementing Root’s position as the undisputed leader in our category: unlocking and reducing farm-level emissions.

📅 Over the next months you will…

Craft content and events that support Root’s GTM strategy

• Create webinars and other content pieces highly targeted to our ICP

• Organise and execute Root’s event strategy, including our presence at key industry events

• Work closely with Product Marketing and Country Leads to tailor high-impact content

• Leverage strategic partnerships and customer relationships to create co-branded content pieces

• Evaluate, test, and explore new avenues to enhance Root’s brand presence and comms across industry verticals

Own and optimise Root’s editorial calendar

• Own Root’s editorial calendar, driving coordinated content distribution across our website, marketing email newsletter, social, PR, and print media to ensure a consistent and compelling brand presence that brings Root’s mission, expertise, and personality to life

• Measure, analyse, and optimise performance of content and events, continually sharing insights and improving conversion rates, attendance, and desired outcomes

• Serve as Root’s brand guardian, ensuring consistency in TOV, messaging, and narrative across every touchpoint

Build Root’s reputation as a thought leader

• Support with the production of thought leadership pieces, translating our learnings and insights into clear, sharp, and engaging narratives

• Help to build the profiles of our CEO and climate experts by securing relevant speaking slots, interviews and guest-article placements

🧺 What you bring along

• 3+ years of B2B SaaS content marketing experience, ideally in climate, sustainability, compliance, logistics, or other complex industries

• Native written and spoken German, and fluent English

• Demonstrate exceptional writing and editing skills, with a sharp eye for detail, clarity, and accuracy across long-form, short-form, and executive-level content

• Willingness to develop a deep understanding of F&B supply chains, climate, and farm-level emissions, and decarbonisation

• Knowledge of and comfort with working with different content mediums (digital, print, video, audio, etc)

• Proven ability to craft engaging content that influences markets, builds brand presence, and converts new customers

• Experience with CMS tools (ideally HubSpot, Framer), analytics platforms, and SEO tooling

• Experience creating content for and organising B2B events

• Operate as a highly organised project manager with the ability to manage multiple stakeholders, navigate ambiguity, and drive cross-functional initiatives end-to-end

• Demonstrate a proactive, hands-on mindset, comfortable testing new ideas and thriving in fast-paced and evolving environments

• Nice to have: Fluency in additional EU languages

• Nice to have: Figma knowledge and graphic design skills

🤗 You don't feel like you fulfill all the criteria? We get it: confidence can sometimes hold us back from applying for a job. But guess what?! There is no such thing as a “perfect” candidate. The only thing you need to ensure along the recruiting process and beyond is that the problem that we are solving with Root is one you cannot wait to get out of bed for on Monday morning!

Root Global is an equal opportunity employer, which means we do not discriminate on the basis of race, colour, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression. We celebrate diversity and are committed to creating an inclusive environment for all employees.