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Growth & Product Marketing

Root Global

Root Global

Marketing & Communications, Product, Sales & Business Development
Berlin, Germany
Posted on Tuesday, June 18, 2024

🌎 What we do

We build software that helps companies along the food system get to Net Zero.

~31% of global GHG emissions originate from food-related activities. For the first time in history, climate performance has become an overall business performance indicator. Enterprises are mandated by regulatory bodies to disclose their climate performance, which leads to increasing pressure from investors, competitors, retailers, and consumers to prevent and reduce their CO2e emissions. Over the next 10 years, companies have set ambitious reduction targets that need to be met. Enterprise software and new business processes can help.

We raised >€10m in funding in the first 2 years of our existence, we launched our enterprise product, signed and onboarded some of the largest F&B players in Europe, and put together what we believe is the best-suited early stage tech team in Europe. Will you be the next to join us? 🚀

🔭 What you will work on

Your mission

Drive awareness and understanding of Root’s value proposition among our target audience and position our product as the emission operating system within the food and beverage industry.

Over the next 12 months, you will:

  • Conduct market research and analysis

    • Conduct market research to understand the target audience, industry trends, and competitive landscape

  • Collaborate with Sales and Product

    • Get a clear understanding of our customers, personas, their pain points, and corresponding product features to translate them into compelling marketing messages

  • Drive content creation

    • Produce high-quality content such as sales presentations, material for objection handling or customer education, customer case studies, …

  • Manage brand development

    • Manage and optimize the company’s website, ensuring it effectively communicates the value proposition and drives lead generation

🦾 How we support you

🤓 You will report to one of our co-founders: Maurice Hensl

Meet the rest of the team

Some of our angel investors that will actively mentor you:

  • Pico Petershagen (VP Marketing at Swan)

  • Julian Collin (Director Growth at Trade Republic)

  • Florian Heinemann (ex-CMO at Zalando, GP at Project A)

It is important to us to give you the best conditions for learning and career growth.. This is why we have designed our cap table in a way that all our early employees get functional experts as mentors by your side. See more of our other angel investors and mentors HERE.

🧺 What you bring along

You might be a good fit if:

💬 You likely have 2-4 years of consulting or product marketing experience at another startup.

You also demonstrate the following:

  1. Entrepreneurial spirit:

    • Demonstrated ability to thrive in a startup environment with limited resources

    • Willingness to take initiative and a hands-on approach to problem-solving

  2. Clarity of thought:

    • Ability to reason logically, form sound arguments, and identify flaws in reasoning.

    • Ability to use precise and accurate language to express ideas, avoiding vague or ambiguous terms

  3. Willingness to learn:

    • Displays a strong curiosity to understand and build a marketing department from scratch

    • Actively seeks opportunities to enhance skills and knowledge through training, research, and hands-on experience

  4. Communication skills:

    • Excellent communication skills in English, both verbal and written

    • Ability to articulate ideas, decisions, or value propositions in a charismatic way

  5. An interest in B2B SaaS marketing

🤗 You don't feel like you fulfil all the criteria? We get it: confidence can sometimes hold us back from applying for a job. But guess what?! There is no such thing as a 'perfect' candidate. The only thing you need to ensure along the recruiting process and beyond is that the problem that we are solving with Root is one you cannot wait to get out of bed for on Monday morning!

🎢 Hiring Process

Our ambition is to offer you an end-to-end experience that is fast and uncomplicated - we aim to keep the end-to-end process to 10 working days. We send you prep material for each step and maximise transparency at every step.