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Marketing Manager - Baltics



Marketing & Communications
Lithuania · Remote
Posted on Wednesday, June 26, 2024

About Revolut

People deserve more from their money. More visibility, more control, more freedom. And since 2015, Revolut has been on a mission to deliver just that. With an arsenal of awesome products that span spending, saving, travel, transfers, investing, exchanging and more, we've helped 45+ million customers get more from their money. And we're not done yet.

As we continue our lightning-fast growth,‌ two things are essential to continuing our success: our people and our culture. We've been officially certified as a Great Place to Work™ in recognition of our outstanding employee experience! So far, we have 10,000+ people working around the world, from our great offices or remotely, on our mission. And we're looking for more. We want brilliant people that love building great products, love redefining success, and love turning the complexity of a chaotic world into the simplicity of a beautiful solution.

About the role

If Revolut is a rocket ship – and we like to think it's – Product Marketing is what propels us past the competition in the eyes of our customers. Working with Product, Design, Data Science, Engineering, Growth, and just about any other team you can think of, our superstar Product Marketers help develop jaw-dropping products, then show off how beneficial they are to millions of people through killer campaigns. If that sounds like a blast to you (trust us, it's) come join the #DreamTeam ⭐

We're looking for a #GetItDone creative genius to join the team and take the lead on bringing our #NeverSettle propositions to market as a Marketing Manager for the Baltics region. Revolut has had some next-level product launches recently. We can't say what we'll do next, but you won't want to miss being a part of it! You'll also have an exciting opportunity to work closely with the local management team as well as the global function lead to drive growth in your market.

Sound interesting? Come join the ride 🚀

What you’ll be doing

  • Identifying user needs by deeply understanding customer behaviour and how our product works globally to create data-driven stories and content to drive conversion
  • Driving independently impactful go-to-market product launches by owning development of audience strategy, value proposition, messaging, positioning, and communication strategies
  • Developing research plans to uncover customer insights, steer, and validate the product and marketing roadmaps, and stay on top of the competitive landscape
  • Working with the marketing team to develop market-leading campaign calendars designed to drive engagement across the entire funnel, from acquisition through to retention
  • Owning tone of voice and style guides for the Baltics market, and adapting global campaigns aligned to local nuances
  • Running experiments to test hypotheses and bring analytical rigour to campaigns for informing the go-to-market strategy
  • Delivering campaigns with a solid bias for growth and business impact
  • Scaling creative marketing efforts globally by operationalising resources, such as playbooks for regional marketing teams

What you'll need

  • 4+ years of creative experience in B2C marketing in a fast-paced environment (preferably in a hyper-growth global tech company)
  • A passion for Revolut’s products
  • Knowledge of markets and the competitive landscape in the fintech or payments industry
  • Extensive experience developing stories and compelling content to drive conversion
  • Experience setting strategic direction and project managing complex campaigns that require input and execution from various cross-functional teams
  • An impressive track record in planning and creating editorial and commercial content, as well as developing content strategies, editorial plans, tone of voice, and style guides
  • The ability to analyse and distil data into actionable insights and to inform campaign strategy and product development
  • Excellent communication and interpersonal skills
  • To be a charismatic people-person with the ability to talk to anyone and work in an ever-changing startup environment
  • Fluency in English and Lithuanian

Compensation range

  • Lithuania: €3,100 - €3,700 gross monthly*
  • Other locations: Compensation will be discussed during the interview process

*Final compensation will be determined based on the candidate's qualifications, skills, and previous experience

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.

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