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UK Field Marketing Manager

PlayPlay

PlayPlay

Marketing & Communications
Paris, France
Posted on Tuesday, June 4, 2024
PlayPlay is the video creation platform that enables marketing and communication teams to turn any message into a memorable video.
Since 2017, PlayPlay has been growing exponentially:
- 2500+ large and mid-sized companies across the globe (including two-thirds of the CAC40)
- 230+ employees in Paris, New York and Berlin;
- 65 M$ raised (series A and B);
- Member of the French Tech 120 and recently ranked #26 in the Top100 rising B2B Scale-up in Europe by Sifted!
PlayPlay is the company for you if you want to:
- Join a hyper-growth scale-up that allows you to invest in multiple projects and benefit from rapid evolution opportunities 🌱
- Work on a product loved by our customers (68+ NPS) and in constant improvement 🚀
- Learn from great colleagues in a positive work environment that thrives on ambition, drive, humility, transparency, and teamwork (our 4.6/5 rating on Glassdoor is proof of that!) 🤗
- Enjoy activities organized by the Happiness team (Music Quizzes, concerts, seminars, etc.) 🎉
- Work in a hybrid model remote/office and have additional four weeks of full-remote per year (overseas is allowed in any country with a time difference of 3 hours or less) 🖥️
We are backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall) and Point9 (Loom, Zendesk) who are helping us become the global leader in video creation. And to achieve this, we are looking for the best talent in the market!
Read more about "The 100 good reasons to join PlayPlay":
TEAM INTRO
As the Field Marketing Manager for our UK / EMEA market, you will have the responsibility for propelling our brand to new heights and generating a strong pipeline for our local sales team.
Therefore you will work on strategic initiatives while also executing a diverse range of campaigns.
Reporting directly to the Europe Marketing Manager and the Global VP of Marketing, you will be well-supported by both our global marketing and the local UK team.
This collaborative environment will empower you to bring your creative ideas to life and implement efficient marketing strategies tailored to the UK market's unique needs.
Do you have a passion for great content? Do you enjoy implementing webinars or events to target a core audience and support sales activity? Do you want to awake your entrepreneurial, hands-on spirit and take full ownership for our marketing efforts in UK? Do you take decisions based on data and business metrics? Then you should continue reading!
YOUR MISSIONS 💪
Marketing planning & sales collaboration
- Build a roadmap to achieve UK Marketing strategy & objective, with the UK Sales leader and the Europe Marketing Manager.
- Collaborate closely with our local sales team - organize sales & marketing routines - to prioritize Marketing efforts based on their needs and feedback.
- Help develop our ICP understanding of the UK market and adapt the PlayPlay narrative (eg. on the website, on the ads copy, on the events prints…).
Lead generation
- Plan and organize our presence at relevant industry events or conferences.
- Collaborate with our Paid Acquisition Expert based in Paris by translating other markets LinkedIn Ads or suggesting your own creative ideas and copywriting
- Map sponsored media opportunities and negotiate impactful operations that drive both awareness and lead generation for PlayPlay (eg. sponsored articles, dedicated newsletters…)
- Write and build email nurture programs in Hubspot that incite action to increase lead scores
Demand generation
- Plan, organize and host our own, digital events or webinars.
- Find relevant UK Comarketing partners with a similar target audience to educate.
- Localize and create own Social Media Postings, that your colleagues love to share as well.
- Develop customer testimonials that will help build PlayPlay's legitimacy in this market.
Marketing Ops
- Apply Ops processes in CRMs (cleaning, import, worksflow, etc.)
- Report any potential improvements or inconsistencies to our Marketing Ops manager based in Paris
YOUR SKILLS 🎯
- French and English bilingual (Native English or marketing experience(s) based in the UK)
- Demonstrable experience in implementing efficient strategies for our 2 key streams: growth & lead generation, content & communications.
- Natural copywriting skills: you love to write at your job (eg. emails, ads or website copy…) but also outside (eg. on social media, on a personal blog…)
- Collaborative mindset: you love putting yourself in others shoes, asking questions, being helpful and reaching an objective as a team.
- Data-driven mindset with a history of decision-making based on business metrics.
- At ease with B2B Marketing tools stack: Hubspot, Salesforce, Excel, Hotjar, Google Analytics etc.
- Knowledge of Communication & Marketing personas and working with the UK is a strong plus.
OUR VALUES
- Creative: We don't do things the same way as others and we like that. It's that madness that gives everyone the freedom to innovate and follow through with their ideas.
- User-first: Our customers are at the heart of everything we do because a product is nothing without its users and it is with its users that a product grows.
- United: What motivates us is to succeed together. We are specialists in cross-team projects: it is by sharing our expertise and supporting each other that we achieve our goals.
- Ambitious: We are not afraid to move fast and take risks. If plan A doesn't work, there are still all the letters in the alphabet. We learn from our experiences and adapt.
- Committed: We take ownership of our projects, with responsibility. We are demanding of others but above all, we give our best.
DIVERSITY & INCLUSION
At PlayPlay, we're committed to fostering an environment where diversity and inclusion are at the heart of our values. Our goal is to attract and build a diverse, equal and inclusive team, where everyone feels welcome.
As an equal opportunities employer we make sure the application process and our workplace is for everyone.