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Senior Manager Marketing (Brand & Content)



Marketing & Communications
Netherlands · Remote
Posted on Monday, June 3, 2024

Senior Manager Marketing (Brand & Content)

Job Locations NL-Remote
Posted Date 2 days ago(03/06/2024 08:16)
Job ID
# of Openings
Org Level 2
Corporate Marketing

Who we are

At Mambu, we believe that banking and financial services can change the world for the better. We also know that inflexible systems are slowing innovation and limiting impact. We’re on a mission to change that, to make banking work better for everyone.

Join us as we bring banking and financial services technology into the digital-first world. Where our best-in-class, cloud-banking platform is igniting financial change globally. Where we are enabling our customers to build great banking experiences for their customers; in a faster, more flexible and more dependable way than ever before.

If this mission drives you, if you are bold, curious, customer-obsessed and ready to embrace a challenge, then we want you on our team.

At Mambu our people are the foundation! We prioritise continuous learning and development to empower Mambuvians for success and growth. We provide a learning budget by function for professional development and offer a comprehensive L&D program that enhances both technical expertise and soft skills.

Let’s rewrite the rules of banking together!

What you’ll do

As the Brand and Content Leader at Mambu, you'll be responsible for leading and developing our brand and content team. Your role is crucial: co-defining our brand and crafting engaging content to drive our business goals. Working cross-functionally, you'll ensure consistency and effectiveness in everything we do. You will be responsible for leading and executing Mambu's content strategy across the entire customer journey, to create and deliver engaging and relevant content that showcases Mambu’s value proposition, supports acquisition, customer engagement, and retention, and builds brand awareness with customers and partners. You are a critical marketing player who is responsible for engaging our audience with content that serves them and Mambu to create mutual value. You will work closely with colleagues to ensure consistency of message, quality, and relevance. You will oversee the management and activation of social content on a global scale. Key responsibilities will include:

1. Strategic Brand Management:

  • Co-develop and implement with the Marketing Director and cross-functional team a refined brand strategy, including positioning, target audience identification, and messaging that differentiates Mambu in the market.
  • Take ownership of product-related brand topics, ensuring alignment with overall business goals.
  • Lead integrated brand marketing campaigns to drive awareness and growth.
  • Maintain brand visual identity consistency and manage the brand marketing budget to maximise ROI.

2. Content Strategy and Development:

  • Own the development and execution of a global content strategy aligned with Mambu's objectives and target audience preferences.
  • Define content goals to support audience engagement and retention.
  • Oversee the creation of high-quality, multi-format content such as blog posts, videos, podcasts, whitepapers, case studies, and email campaigns.
  • Drive social media content production to engage a global audience.
  • Collaborate awith campaign managers to develop effective campaigns.
  • Develop and execute with the PR Manager the PR strategy and plan including the building of Analyst relationships.

3. Stakeholder Collaboration:

  • Build relationships and collaborate with key stakeholders to ensure content and brand consistency.
  • Interface with the Product organisation to gather and develop content.
  • Align content efforts with overarching campaign strategies.
  • Provide insights to enhance campaign content effectiveness.

4. Team (& Agency) Management:

  • Lead and mentor the brand and content marketing team, fostering creativity, collaboration and growth.
  • Oversee external agencies and freelancers to ensure the timely delivery of high-quality content within budget.

What you’ll bring

  • Experience in leading and developing brand and content teams
  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum of 8 years of experience in marketing and strategy, preferably B2B SaaS, with a focus on brand management and content strategy.
  • Strategic thinking ability to align brand and content initiatives with overarching business goals.
  • Experience in developing brand strategies and overseeing their implementation to differentiate the brand in the market.
  • Proven track record of leading integrated marketing campaigns that enhance brand awareness and drive business growth while ensuring budget optimization and visual identity consistency.
  • Demonstrated proficiency in managing external agencies and content development teams.
  • Strong leadership skills to mentor team members and foster a collaborative work environment.
  • Energetic team player with the ability to work successfully across markets, geographies, and target sets.
  • Exceptional attention to detail and excellent communication skills in English; proficiency in additional languages is a plus.

Your future

We aim to be the leading cloud-banking platform, powering the future of banking and igniting financial change globally. If you want to join a collaborative, inclusive team of experts changing the lives of billions, this is where you belong.

Let's connect!

Follow Mambu on LinkedIn for the latest Fintech trends and success stories. Connect with us on Facebook, Instagram, and YouTube to experience our vibrant culture. Explore our mission, values, and the world we're building at

Follow the work of our Product and Engineering teams as they continuously make our products and platform bigger, better, faster and stronger. Check out our Medium Product & Tech Log.

As part of the recruitment (or HR onboarding) process, you will be required to obtain authorised criminal background and credit screening results, as well as be queried against a sanctions/anti-money-laundering/counter terrorism financing/politically exposed persons screening service and your employment is conditional upon approval of these results.

Don’t meet every single requirement? Studies have shown that many job seekers (including women, people of colour and people from diverse backgrounds) are reluctant to apply to jobs unless they meet every single qualification.

Here at Mambu we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Mambu is committed to working with and providing equal opportunities to people with disabilities. If you have a medical condition or disability which inhibits your ability to complete any part of the application process, and are in need of a reasonable adaptation of the process to accommodate your needs, please contact us at and let us know how we may assist you.


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