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Lifecycle Marketing Manager



Marketing & Communications
Posted on Saturday, September 16, 2023

Loom is the video communication platform for async work that helps companies communicate better at scale. Loom makes it easy to record quick videos of your screen and camera and instantly share them with a link. More than 20M users across 350k+ companies around the world trust Loom to share feedback, updates, intros, training, and more – every day. Founded in late 2015, Loom has raised $203M from world-class investors including Andreessen Horowitz, Sequoia, Kleiner Perkins, Iconiq, and Coatue.

The Role

As a Customer Lifecycle Marketing Manager at Loom, you will be obsessed with our customer journey, how people use our product, and with turning users into advocates. You’ll champion an exceptional user journey with a focus on creating engaging and innovative one-to-many customer programs that increase activation, adoption, and retention.

This role sits within Product Marketing at Loom, and we’re looking for an individual contributor who is hungry for a highly impactful role with a lot of opportunity to influence key business metrics and strategies. Our ideal candidate will be equally excited to develop creative strategies as to roll up their sleeves building data-driven experiments and programs.


  • Develop and execute programs that engage users throughout the customer lifecycle at a one-to-many scale, including onboarding, adoption, retention, and expansion. These programs may require you to create email campaigns, in-app guides, customer videos, or other supportive materials.
  • Develop a segmented and personalized approach for customer marketing that ensures each user interaction with Loom feels tailor-made, on brand, and valuable — at scale.
  • Partner with Product Marketing and Customer Success teammates to prioritize and develop customer stories, capture testimonials, and develop additional content for our marketing and sales programs.
  • Become the team’s Hubspot, email marketing, and segmentation expert.
  • Monitor customer engagement metrics, such as conversion rates, retention rates, and customer satisfaction, and regularly identify areas for improvement.
  • Conduct A/B tests and other experiments to optimize customer touchpoints and drive higher engagement and conversion rates.

What We're Looking For

  • 3-5 years of experience in customer marketing, lifecycle marketing, email marketing, or another role with a focus on customer engagement and retention.
  • An analytical mind, adept at diving deep into campaign data and resurfacing with insights that shape future strategies
  • Stellar communication and cross-functional collaboration skills, applied to both creating captivating narratives with customers and effective internal collaboration with stakeholders.
  • The agility and proactiveness to thrive in a fast-paced environment where priorities will shift and processes may not yet exist.
  • Familiarity with modern marketing tools and platforms, and a thirst to stay updated as the marketing tech landscape evolves.

Perks at Loom

  • Competitive compensation and equity package
  • Comprehensive medical, dental, and vision coverage for employees and dependents (for US employees)
  • 14 paid company holidays plus Summer Break in July and Winter Break in December
  • Flexible Spending Account (FSA) and Dependent Care Flexible Spending Account (DCFSA)
  • Healthcare reimbursement (for International employees)
  • Life, AD&D, Short and Long Term Disability Insurance
  • 401(k) with 4% company matching
  • Wellness stipends
  • Flexible PTO
  • Paid parental leave
  • Remote work opportunities
  • Professional development reimbursement
  • Home office & technology reimbursement

How We Work

Freedom and Flexibility: At Loom, we believe work is an act, not a place. When we disengage work from a location, we can accommodate a broad range of life choices. You can choose to work from home or while you travel. We are able to hire across the United States and are continuing to expand our international presence. And you are free to move within a country without any adjustment to compensation.
Engaging Workday: The key to an engaging workday is finding the right balance between different ways to work sync, async, text and video. Loom makes it easier for us to say what we mean without having to schedule a zoom meeting or struggle to find the right words. And using async communication allows us to free up time for deep work every day. We believe there's a place for sync time - often a conversation on Zoom is exactly what is needed.
Work-Rest Balance: The way we balance the fast-paced demands of a high-growth startup and sustainability is making rest a priority. We offer a flexible PTO policy so you're able to take time off when you need it. We also go fully offline for Summer Break around 4th of July and between Christmas and New Years. Rest is also part of the workday, not just during PTO. Taking a break for personal commitments, whether it's watching the kids or getting some exercise is a natural part of the workday.
Social Connection: Relationships and connectedness matter. We are intentional about building trust and relationships through unique, shared experiences. Our virtual workspace keeps us connected day-to-day whether it's through Looms celebrating wins or our buzzing Slack communities. Loommates are able to meet in person with their teams at least twice a year purely for fun. We have also built local offices for those who want to work or meet in person, starting with San Francisco and New York City.

Loom = Equal Opportunity Employer

We are actively seeking to create a diverse work environment because teams are stronger with different perspectives and experiences.
We value a diverse workplace and encourage women, people of color, LGBTQIA individuals, people with disabilities, members of ethnic minorities, foreign-born residents, older members of society, and others from minority groups and diverse backgrounds to apply. We do not discriminate on the basis of race, gender, religion, color, national origin, sexual orientation, age, marital status, veteran status, or disability status. All employees and contractors of Loom are responsible for maintaining a work culture free from discrimination and harassment by treating others with kindness and respect.
To learn more about how Loom collects and uses your personal information during the application process, please see the Loom Candidate Privacy Notice.