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Junior Product Marketing Manager



Marketing & Communications, Product
Paris, France
Posted on Friday, May 31, 2024
Kaiko offers its clients trusted digital asset market information, empowering businesses with actionable, reliable data. Our data products can be used to inform trading strategies, meet compliance requirements, or assist regulators in market surveillance. Founded in 2014, Kaiko is a global fintech company with offices in NYC, London, Paris, and Singapore.
What We Do
Kaiko provides financial data products and solutions, across four main pillars:
Market Data: We gather, organize, and distribute market data from over 100 cryptocurrency trading platforms to give our clients a comprehensive view of the centralized digital assets market.
DeFi and Blockchain: We operate blockchain infrastructure to collect, process, and distribute detailed market data directly from DeFi protocols giving our clients a comprehensive view of the DeFi market.
Analytics: Our analytics products build on our Market Data and DeFi and Blockchain data products to offer additional analysis for risk assessment, accurate pricing, or market condition evaluations.
Rates and Indices: Trusted benchmark rates and indices for financial professionals and product issuers, compliant under EU BMR regulation.
We take pride in the flexibility of our delivery methods, enabling us to offer Kaiko's products globally on all networks and infrastructures. Whether our clients require public APIs, private or on-premises networks, private or hybrid cloud setups, or blockchain-native solutions with Kaiko oracles, we have them covered. Our goal is to provide clients with seamless access to the insights they need to succeed in the digital asset market.
Kaiko’s Research publications are read by thousands of industry professionals and cited in the world’s leading media organizations. We provide original insights and in-depth analysis on crypto markets using Kaiko’s data and products.
Who We Are
We’re a team of 80 (and growing) passionate individuals with a deep interest in building data solutions and supporting the growth of the digital finance economy. We’re proud of Kaiko’s talented team and are committed to our international representation and diversity. Our people and their values are the foundation of our continued success.
About The Role
Kaiko’s Marketing team is looking to hire a Junior Product Marketing Manager to assist in the roll out of its product marketing strategy, reporting to the Senior Product Marketing Manager.

Missions & Responsibilities

  • With an important emphasis on content writing/thought leadership, you will be responsible for helping translate our brand into a story that attracts our client base. You’ll understand the needs and use cases of our core audience (financial institutions and crypto-native companies), and use this to position, write, and illustrate our products’ benefits across all channels.
  • You’ll act as a bridge between the product and sales team, and will have an excellent understanding of our products, how they are used, and what benefits resonate with specific audiences. You’ll be confident presenting your knowledge to both internal and external audiences. You’ll also produce the marketing materials the sales team needs to support our sales process.
  • The Junior Product Marketing Manager will assist with the company’s product launches and updates, launching product-specific marketing campaigns in collaboration with the wider marketing team. Your product content will be engaging and innovative, and always focussed around the end-user.
  • With the help of the marketing team, you will leverage our various marketing channels (website, blog, PR, advertising, social media, print, client use cases…) to build successful marketing campaigns. You will also ensure optimal sales enablement before each announcement by organizing internal training sessions for sales directors, and updating the company pitch decks.

The ideal candidate will be able to:

  • Translate complex product language into relatable benefit-led messaging
  • Learn quickly, and understand the use cases and specific nuances of each product
  • Measure and analyze the effectiveness of campaigns and initiatives
  • Use design tools (Canva) to deliver well-designed and consistent marketing materials
  • Collaborate with cross-functional teams, including product management, sales, and SDRs
  • Monitor the market to identify customer needs, market trends, and opportunities
  • Self-organize and multi-task, with excellent time management and interpersonal skills

Must haves

  • Fluent English is mandatory
  • Excellent written and verbal communication skills
  • Interest in crypto or digital finance
  • Excellent presentational skills for internal and external audiences

Nice to have

  • Degree in business, marketing or communications.
  • Product, Communication and Marketing skills.
  • Project management experience
What we offer:
25 paid holidays & RTTs
The hardware of your choice
Great health insurance (Alan)
Meal vouchers (Swile)
Contribution to your monthly gym subscription
Contribution to daily commuting
Multiple team events (annual retreat, casual drinks, etc.)
An entrepreneurial environment with a lot of autonomy and responsibilities
Talent Acquisition Process
● Call with the People team (20-30 mins)
● Interview with the Senior Product Marketing Manager (45mins- 1h)
Case Study
Interview with the Head of Growth (45mins- 1h)
● Cross team interviews with 2-3 team members (45mins - 1h)
● Offer, reference check
Additional information
Contract type: Full time
Desired starting date: ASAP
Diversity & Inclusion
At Kaiko, we believe in the diversity of thought because we appreciate that this makes us stronger. Therefore, we encourage applications from everyone who can offer their unique experience to our collective achievements.