Channel & Alliances Manager
incident.io
About incident.io
incident.io is the leading all-in-one platform for incident management. From small bugs to major outages, incident.io helps teams respond fast, reduce downtime, and improve every time something goes wrong.
Since launching in 2021, we’ve helped 800 companies—including Netflix, Airbnb and Block—resolve over 250,000 incidents. Every month, more than 30,000 responders across Engineering, Product and Support use incident.io to fix things faster.
We’re a small team that cares deeply about pragmatism, quality, magic, and pace. We've raised $100M from Index Ventures, Insight Partners and Point Nine, alongside many angel investors who are founders and executives of world-class companies.
The Team
As our first Channel & Alliances Manager, you'll be the founding member of incident.io’s partnerships function. This is a unique opportunity to build our partner program from the ground up and shape how we collaborate with other companies to drive our next phase of growth.
You'll focus on forming and scaling partnerships with a range of key players – from hyperscalers (think AWS, Google Cloud, Azure) and technology alliance partners (Observability, Developer Experience, Security etc.) , to systems integrators and managed service providers. These partnerships will extend incident.io’s presence in the market and create new channels for revenue.
You’ll work cross-functionally with sales, marketing, and product teams to ensure our partners succeed, and you’ll have support from our leadership (and even our board) to open doors with top-tier partners. As we prove out the program, you'll also help define how the partnerships function grows in the future.
What you’ll be doing:
Develop and execute our partnerships strategy. Define how incident.io partners with hyperscalers, tech alliance companies, SIs, and MSPs to drive revenue and market reach. This includes creating a clear plan for which partnerships to pursue and how to make them successful. Coordinate with incident.io executives and even our board members to gain traction with Tier 1 strategic partners. You’ll leverage these internal relationships for high-level introductions and advocacy, helping to secure commitment from the most impactful partners.
Onboard and activate key partners. In your first 6–12 months, successfully identify, recruit, and onboard our initial set of high-priority partners. You’ll ensure these partners are enabled and excited to work with us, resulting in our first channel-sourced deals and revenue.
Build a scalable partner program. Create the frameworks and tools that will make our partners successful. This includes designing partner tiers/segmentation, training and certification programs, incentive structures, co-marketing opportunities, and a playbook for joint selling. Your goal is to make it easy and rewarding for partners to bring incident.io to their customers.
Enable and support partners. Serve as the go-to advisor for our partners. You’ll train partner teams on incident.io’s product and value proposition, provide them with sales and technical resources, and be on hand to help them win deals and effectively implement our solution for customers.
Collaborate on go-to-market efforts. Work closely with our Sales and Marketing teams to align on joint go-to-market plans with partners. You’ll coordinate lead sharing, co-selling strategies, and campaigns with partners to drive a strong pipeline of channel-sourced opportunities. You’ll also gather feedback from partners and customers to inform our product and strategy.
What you need to be successful:
Proven partnerships builder & breadth of partner model experience. You have a strong track record of building and scaling partner programs from scratch at high-growth B2B SaaS companies (around the ~$15–20M ARR stage). Ideally, you’ve been the first or one of the first partnerships hires before, and you’ve successfully delivered significant revenue through channel partnerships. Experience with a variety of partnership models across SMB, Mid-Market, and Enterprise segments is required. You understand how to tailor programs and value propositions for different types of partners and customer sizes – from volume-driven referral partners to high-touch global alliance partners.
Exceptional relationship & communication skills. You excel at building relationships and trust. You’re comfortable engaging with everyone from partner sales reps to C-level executives. You know how to influence without authority and can rally both external partners and internal stakeholders around joint goals. (Experience working with executive and board-level stakeholders to drive partner initiatives is a plus.)
Technically curious and quick to learn. While you don’t need a coding background, you have the curiosity and aptitude to quickly grasp incident.io’s product and the technical ecosystem it operates in. You can understand how we integrate with other tools and can effectively train partners on the basics. (Familiarity with the incident management or ITSM domain is a strong bonus – you know the key players and concepts in our space.)
Market experience in North America (and beyond). Deep familiarity with the North American market is a must – you’ve built partnerships in the US/Canada and understand how to navigate the big players here. Experience expanding partner programs in EMEA is highly preferred, and exposure to APAC is a nice-to-have.
Startup mindset and drive. You thrive in a fast-paced, ambiguous startup environment. As a self-starter, you can operate with high autonomy and figure things out without a playbook. You’re excited by the opportunity to build a function from the ground up, and you’re resourceful in overcoming obstacles to make partnerships successful.
What we offer:
We’re building a place where great people can do their best work—and that means looking after you and your family with benefits that support health and personal growth.
Market leading private medical insurance
Generous parental leave
First Friday of the month off
Generous annual leave/PTO allowance
Competitive salary and equity
Remote working and personal development budget
Enhanced pension/401k