• Lead the development and execution of the country marketing strategy, taking ownership over Brand, PR and Performance Marketing KPIs
• Drive brand positioning, messaging, and communication strategies that maximize customer acquisition, retention, and engagement.
• Develop and implement data-driven marketing campaigns to achieve measurable business outcomes.
• Continuously monitor and optimize marketing performance to achieve Customer Acquisition and Cross-Selling targets.

• Build, lead and inspire a high-performing marketing team, fostering a growth mindset and a culture of excellence.
• Set ambitious goals, KPIs, and performance metrics for the team, consistently driving them towards exceptional results.
• Provide coaching, mentorship, and professional development opportunities to enhance the team's capabilities and foster individual growth.

• Cultivate and maintain a differentiated brand identity that resonates with the target audience.
• Implement robust performance tracking methodologies to assess brand performance and measure return on investment (ROI) for marketing activities.
• Continually refine brand positioning and messaging strategies based on market insights and competitive intelligence.

• Develop and manage brand marketing campaigns across various channels, leveraging customer insights and market analytics.
• Utilize robust data analytics to measure campaign performance, identify growth opportunities, and drive continuous improvement
• Manage internal and external teams to drive online marketing channels, including SEO, SEM, Paid Social, display advertising, and CRM.

• Conduct comprehensive market research and competitive analysis to identify emerging trends, market gaps, and growth opportunities.
• Analyze marketing performance metrics, generate actionable insights, and make data-informed decisions to optimize marketing initiatives.
• Stay informed about industry best practices, emerging marketing technologies, and innovative growth strategies to maintain a competitive edge.

• Collaborate closely with cross-functional teams, including product, sales, and operations, to align marketing strategies with business objectives and ensure seamless execution.
• Foster a culture of accountability, driving cross-functional collaboration, and setting clear expectations for project delivery and outcomes.

• Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
• Proven track record as a Head of Marketing or Brand Manager in a Tier-1 Consumer Tech startup.
• Strong understanding of digital marketing channels and performance optimization.
• Demonstrated ability to drive user growth and achieve key performance metrics.
• Strong strategic thinking, analytical skills, and a data-driven mindset.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to thrive in a fast-paced, results-oriented culture.
• Passion for innovation, continuous learning, and staying abreast of industry trends.
• Proficiency in data analytics tools, marketing automation platforms, and CRM systems.

The Helpling Group