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• YouTube & SEO Growth Strategist

• Permanent
• Full time
• €30,000 - €35,000
• 08005, Barcelona, Barcelona, Spain
• Marketing/Brand

Hello!

At Factorial, we believe that great content doesn’t stop at acquisition it plays a key role in driving customer growth and long-term value.

We’re looking for a YouTube & SEO Growth Strategist who can combine strategic thinking, storytelling, and execution to create impactful content that supports upselling initiatives across all markets.

If you’re passionate about building content that educates customers, drives adoption, and supports revenue growth this role is for you.

Your Role

We’re looking for a performance-driven YouTube & SEO Growth Strategist to lead the global YouTube strategy and position it as a core acquisition and influence channel within our content ecosystem.

You will be accountable for performance while working closely with the SEO team and local market owners to ensure alignment across search, content, and business priorities.

This is not a publishing role.

This is a performance ownership role embedded in a multi-touchpoint ecosystem.

Your Mission

Scale YouTube as a measurable growth engine by aligning search intelligence, creative packaging, and business objectives across global and core markets.

What You’ll Do

Content Ecosystem Integration

• Position YouTube within the broader content and acquisition ecosystem (SEO, website, paid, ambassadors, product marketing).

• Design video → website → conversion flows aligned with funnel strategy.

• Ensure YouTube supports multi-touchpoint journeys, not isolated campaigns.

Strategy & Topic Selection (in collaboration with SEO)

• Work alongside the SEO team to identify and prioritize high-value search opportunities.

• Translate search insights into strong video formats and briefs.

• Align topic selection with business impact and funnel stage (TOFU, MOFU, BOFU).

• Build a search-informed YouTube roadmap in partnership with global and market stakeholders.

Creative & Packaging Sanity Check

• Collaborate with video and content teams to ensure successful formats.

• Ensure strong hooks, audience retention, and clear value proposition.

• Sanity-check guidelines and packaging before publishing.

Performance Ownership

• Own YouTube KPIs: views, CTR, retention, watch time, assisted conversions.

• Define benchmarks per format and market.

• Analyze retention curves and optimize hooks, structure, thumbnails, and titles.

• Make clear, data-backed recommendations on what to continue, improve, or discard, both from a theme and a creative perspective.

Global Strategy, Local Execution

• Define global YouTube standards and best practices.

• Work closely with core market YouTube owners to align strategy and share insights.

• Identify formats that scale globally while respecting market differences.

• Create documentation to ensure consistency and replication across markets.

Data & Reporting with Strategic Insight

• Build reporting focused on growth and business impact, not vanity metrics.

• Forecast expected performance based on historical data.

• Translate performance data into strategic decisions.

What You Bring

• 4+ years experience in YouTube growth, SEO, or organic acquisition.

• Proven track record scaling video performance through search.

• Strong analytical mindset and performance accountability.

• Deep understanding of CTR, retention mechanics, and YouTube algorithm dynamics.

• Ability to collaborate cross-functionally (SEO, content, local teams).

• Structured, proactive, and ownership-driven working style.

Bonus

• B2B SaaS experience.

• Experience working across multiple markets.

• Experience integrating YouTube into a broader acquisition strategy.
  
  Perks of being part of our team

  We care about people and we offer much more than just a job:

  • High-growth, multicultural and friendly environment

  • Alan private health insurance

  • Wellhub (gyms, pools, classes…)

  • Cobee card for flexible compensation

  • Language classes with Yolk Academy

  • Breakfast and organic fruit at the office

  • Nora meal discounts

  • Pet friendly

  About Factorial

  Founded in 2016, Factorial is an all-in-one HR software helping SMEs automate workflows, centralize data, and make better business decisions.

  We serve +10,000 companies in over 60 countries, powered by a team of 900+ people across Barcelona, Brazil, Mexico, and the US.

  Our mission: Empower people to focus on what really matters — their people.

  Our Values

  • We own it No excuses. Just responsibility.

  • We learn & teach Growth is better when shared.

  • We partner Collaboration over competition.

  • We grow fast We move quickly and learn from mistakes.

  Ready to build customer content that drives growth?

  Apply now and help shape how Factorial engages, educates, and grows its customer base.