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Marketing Director - French Market (Lead Gen)

Factorial HR

Factorial HR

Marketing & Communications, Sales & Business Development
Barcelona, Spain
Posted on Apr 30, 2025
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  • Marketing Director - French Market (Lead Gen)

Marketing Director - French Market (Lead Gen)

  • Permanent
  • Full time
  • Hybrid (08005, Barcelona, Barcelona, Spain)
  • Marketing

We are looking for an experienced and results-driven Marketing Director to lead and scale our marketing efforts in the French market.


You will own the entire growth engine — from strategy to execution — with a strong focus on lead generation across paid and organic channels. Leading a team of 6–7 marketers, you’ll collaborate closely with Sales, Product, and cross-functional teams to accelerate pipeline and revenue growth.

What will you be doing:

  • Own and execute the end-to-end marketing strategy for France, aligned with growth and revenue targets.
  • Oversee the country marketing budget and P&L, making decisions that directly impact revenue growth.
  • Lead all acquisition efforts and scale them with efficiency and ROI discipline.
  • Manage and grow the French marketing team and oversee key external suppliers: PR agency, freelancers, content partners, etc.
  • Identify and act on new growth opportunities beyond current channels and/or product lines.
  • Drive our SEO and content strategy, ensuring a complementary role alongside paid efforts.
  • Promote content across social and other digital channels to boost traffic and lead volume.
  • Set clear KPIs and coaching rhythms to ensure your team evolves on both hard and soft skills.
  • Partner closely with Sales, Product, Performance, and Marketing Ops to hit market-level goals.

Your Profile:

  • Fluent in French and English.
  • 3+ years in a Marketing Director or equivalent leadership role in a fast-growing company.
  • Proven expertise in paid digital acquisition and performance marketing.
  • Excellent communicator and cross-functional collaborator.
  • Track record of overachievement on KPIs and growing responsibility over time.
  • Deep knowledge of demand generation, SEO & content, CRM, and full-funnel customer journey.
  • Analytical and data-driven. You can confidently measure, analyze, and optimize campaigns.
  • Inspirational leader. You know how to motivate and grow a high-performing team.
  • Driven, creative, resilient — you see problems as opportunities and act fast.

Bonus Points:

  • Experience in the B2B SaaS industry
  • Entrepreneur mindset - high energy and business hungry
  • Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team
  • Permanent
  • Full time
  • Hybrid (08005, Barcelona, Barcelona, Spain)
  • Marketing