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Field Marketing Manager French Market

Factorial HR

Factorial HR

Marketing & Communications
Illinois, USA
Posted on Saturday, June 1, 2024

Hello! 👋🏽

At Factorial we're looking for a new Field Marketing Manager for the French Market to help us boost the company to the next level.

The Role

We are looking for a Field Marketing Manager to support the growth of Factorial in France to develop and execute Field Marketing programs and tradeshows to generate quality pipeline. This person will collaborate closely with the regional sales leader, sales and SDRs teams, as well as the extended marketing team to ensure successful programs building, rollout and follow up.

The Marketing Team is the main acquisition channel for Factorial since our foundation. The ideal candidate has a revenue-driven mindset and has experience developing qualified leads generation and cross-channel strategies, measuring and reporting on success, working with the right tools and technology to better analyze and optimize our efforts to generate pipeline.

This position is both strategic and execution-focused, requiring the skills necessary to build the long-term vision for demand generation as well as the day-to-day operations of creating, updating and running multiple campaigns with a keen eye towards demand KPIs.

What will you be doing:

  • Design the marketing plan for the France Market in alignment with the global company strategy and objectives.
  • Adapt the global marketing strategies to your local specifics and build strategic territory plans with the regional sales priorities and targets.
  • Plan and execute field marketing offline and online events sponsored or created by Factorial
  • Work with the Marketing team, Sales Team and Partner team to create and roll out integrated campaigns (customized emails, webinars, Ads, Account-Based Marketing campaigns) in the region with responsibility for the ROI of such campaigns
  • Work with industry experts and influencers in the region to educate them on the HR economy and to leverage their network at events, webinars and other activities.
  • Localize or create relevant marketing assets for the region (reports, brochures, web pages, branding assets…),
  • Work closely with the Customer Marketing Manager as a local contact point to support regional activities
  • Ensure proper handover of Marketing Qualified Leads (MQLs) generated in the region to the Sales Development Representatives
  • In charge of the reporting for all regional marketing activities on key demand KPIs, pipeline generation and identify key challenges and priorities.

Your Profile

  • You are a proficient in French & fluent English or Spanish (both written and spoken).
  • Bachelor’s Degree in marketing, communications, or related field
  • You have 3-4+ years of experience of relevant work experience in field marketing and/or demand generation, preferably in a high tech environment
  • Demonstrated ability to organize, prioritize, and multitask under tight deadlines
  • Strong communication skills (interpersonal, written and verbal)
  • Familiarity of working closely with differents teams on overall strategy, goals and follow-up motions for field marketing initiatives
  • You are organized, you know to prioritize, and multitask under tight deadlines
  • You are familiar with with marketing automation platforms, such as Marketo, Eloqua, HubSpot and/or Salesforce
  • You are strategic and analytical - experience analyzing data and making data-driven decisions

Perks of being part of our team💆

We care about people and we also offer a lot of benefits for employees:

  1. High growth, multicultural and friendly environment 🤝🏽
  2. Alan private health insurance 🩺
  3. Healthy life with Gympass(Gyms, pools, outdoor classes) 🧘🏽‍♀️
  4. Save expenses with Cobee💰
  5. Language classes with Yolk Academy 👩🏽‍🏫
  6. Breakfast in the office and organic fruit 🍏
  7. Nora and Apetit discounts 🍱
  8. Free caffeine and theine ☕
  9. Pet Friendly 🐶

Is this you*?! Come rock the world with us! 👌*

About US 🚀

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.🌎

Our Values

  1. We own it: We take responsibility for every project. We make decisions, not excuses.
  2. We learn and teach: We're dedicated to learning something new every day and, above all, share it.
  3. We partner: Every decision is a team decision. We trust each other.
  4. We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Check our website!