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Head of Brand Marketing

Factorial HR

Factorial HR

Marketing & Communications
Posted on Friday, May 31, 2024

Hey there! 👋 We're on the hunt for a dynamic, hands-on creative to take charge of our brand management. You’ll be joining a small but mighty team, ready to make a big splash. Your main mission? To grow our brand across multiple markets, understanding what clicks with each audience while keeping our identity and values front and center. Up for the challenge?

If this resonates with you 😏

  • You're a pro at balancing the daily grind with big-picture thinking. You manage the details while shaping Factorial’s long-term communication vision.
  • Got a knack for simplifying complex concepts? Great! You're an excellent communicator, crafting messages that hit home with a wide audience.
  • Creativity is your jam. You think big, stand out in a crowded market, and prioritize like a pro, especially with our ambitious growth across 6 markets.
  • Being social is your forte. You build bridges, create alliances, and know when to push back – always for the right reasons.
  • You're analytical, using data to make smart decisions. You're not just thinking about tomorrow; you're shaping the future of Factorial's brand and communication strategy.

We know it’s not a walk in the park. But what we’re building is huge, and we need someone like you to lead the charge.

Your Mission, Should You Choose to Accept ✨

  • Lead large-scale brand activations that resonate with broad audiences and tie back to revenue. Develop out-of-the-box campaigns for organic channels that generate buzz.
  • Oversee the creative development process from concept to execution, ensuring everything aligns with our brand objectives and messaging.
  • Provide strategic guidance on visual identity, brand positioning, and messaging to keep us consistent and relevant.
  • Keep an eye on industry trends and the competitive landscape to spot opportunities for brand growth and innovation.
  • Lead and mentor the Brand Studio team (around 13 members across social media, video, creative direction, copywriting, and design). Foster a culture of creativity, communication, and efficiency.
  • Collaborate closely with cross-functional teams like Demand Generation, Performance Marketing, Product, and Sales to align brand marketing efforts with business goals and revenue targets.
  • Manage the brand campaigns budget, and regularly update the finance team and stakeholders on spend and outcomes.

Qualifications 🚀

  • Stellar storytelling skills.
  • Deep understanding of social media and how to get people talking about your brand.
  • A brand mindset that drives real business impact, with an ability to refer to success metrics.
  • Skilled in prioritizing projects and tasks based on impact.
  • Experience growing a brand, especially in multiple markets.
  • Proven experience managing diverse creative teams.
  • Preferably, experience in B2B and fast-growth environments.
  • Knowledge of Figma, Adobe, and other design software is a plus!
  • Excellent written, verbal, and communication skills in English (Spanish is a bonus).

Ready to seize this opportunity? Connect with us, and let’s create some brand marketing magic together!

Perks of being part of our team 😏

  • High growth, multicultural and friendly environment 🤝
  • Save expenses with Cobee 💰 and get your salary in advance with Payflow 💸
  • Healthy life with Gympass 🧘🏽‍♀️
  • Alan as private health insurance 🩺
  • Language classes with Yolk Academy 👩🏽‍🏫
  • Syra discounts, Nora & Apeteat lunch❗
  • Breakfast in the office, organic fruit🍏 and free caffeine and theine☕
  • Flexible schedules ⏰, pet Friendly 🐶 and no dress code!😀

Is this you?! Come rock the world with us!

About us 🚀

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and EEUU offices. 🌎

Our Values🫀

  • We own it: We take responsibility for every project. We make decisions, not excuses.
  • We learn and teach: We're dedicated to learning something new every day and, above all, share it.
  • We partner: Every decision is a team decision. We trust each other.
  • We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us? Here are some content!

Our LinkedIn company page
Discover Factorial HR software
Our unforgettable company event