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Inbound Marketing Specialist

Factorial HR

Factorial HR

Marketing & Communications
Illinois, USA
Posted on Saturday, March 2, 2024

Hello!
At Factorial we're looking for an Senior Inbound Marketing Specialist to help us boost the company to the next level.

The Role
We are looking for an Inbound Marketing manager to own the organic growth of Factorial in the US Market.
Organic channels are the main acquisition channels for Factorial since our foundation. We build valuable content for small and medium companies on the topics of people and organisational management. We create blogposts, webinars, tools, guides, ebooks, videos, etc. that capture the attention of an exponentially growing pipeline of HR managers. With time and nurturing, those relationships trigger sales conversations and new customers for Factorial.

What will you be doing:

  • Take ownership and drive North American organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition and revenue.
  • Develop and implement inbound actions and strategies with your team
  • Identify new revenue opportunities (outside of existing business lines), to grow our active user base.
  • Manage campaign ROIs and brand KPIs while overseeing the marketing budget and resource allocation.
  • Manage the inbound marketing team and external suppliers of the market: PR agency, link-building agency, copywriters, freelancers, brand ambassadors etc.
  • Set clear targets and ensure that the US inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level.
  • Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure that market goals are met.

Your Profile

  • You are fluent in English
  • Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.
  • Excellent communication and negotiation skills
  • Strong track record of achievement (demonstrated through - greater responsibility, overachievement on KPIs, fast-track promotions)
  • Knowledge about SEO: keyword research, link-building, on-page/off-page optimization, acquisition tactics, etc.
  • CRM and customer journey management (funnel optimization, nurturing, scoring, etc.)
  • Drive, tenacity, and results-oriented. You’re hard-working, motivated to make a big impact, and you persevere until the job is done.
  • Initiative and growth mindset. You often come up with ingenious ways to reach your goals. In addition, you’re constantly analyzing the market to implement new ideas and opportunities.
  • Strong bias for action and the ability to foster a competitive, results-driven mentality in your team. You are extremely persistent by nature and unwilling to let your team loose or leave problems unsolved.
  • Analytical rigor. You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives.

Bonus Points

  • Experience in the B2B SaaS industry
  • Knowledgeable in Spanish is a plus
  • Entrepreneur mindset - high energy and business hungry
  • Work ethics, continuous learning ambition, and motivation to join a fast moving high performance team

Benefits

  • Onsite role at our offices in Brickell, Miami.
  • 100% medical, dental, and vision coverage.
  • Gym Membership through Gympass.
  • Transportation costs reimbursed
  • Parking included
  • Language classes with Yolk Academy & Factorial Language exchange
  • We are currently overseeing a market expansion, great opportunities for career development are real!

About Factorial
Factorial is one of the fastest growing HR Techs in the world. Our mission is to help companies automate HR workflows, centralize people data and make better business decisions. With a global presence, we currently serve thousands of clients across 60+ countries and various industries.Our strength lies in our diverse and multicultural team, comprising of over 1000+ people spread across our offices in Barcelona, Brazil, Mexico and the US office.Excited to learn more about us? We've raised €120M in our series C, bringing us to unicorn valuation with top international venture capital firms (Atomico, Tiger, CRV, Creandum and K Fund to name a few).