Head of Product Marketing
We're on the lookout for a savvy, hands-on, and strategic Head of Product Marketing to join the Factorial family.
This role is a bit of a rollercoaster, but trust us, the thrill is worth it. You'll be at the heart of the action, leading a fantastic team of 6 product marketing enthusiasts.
🚀 Your mission? To bridge the gap between our awesome product and our customers, delivering tailored value and steering that business growth ship.
If this resonates with you...
- You're the type who can handle the daily grind while also dreaming big. We're talking about someone who not only manages the nitty-gritty but also shapes a long-term vision for how we communicate and work on our product.
- Complex concepts? No problem. You're an excellent communicator, translating the tricky stuff into language our clients totally get.
- Creativity? Check. You're not afraid to think big, navigating a competitive landscape and setting us apart from the crowd. Oh, and you're organized – prioritizing like a pro because we're juggling 6 markets and over 20 products.
- Being social is your thing; you build bridges, create alliances, and know when to say no – always for the right reasons.
- Analytical? You love data and use it to make killer decisions. You're the visionary type, thinking not just about tomorrow but contributing to the long-term vision of how Factorial's communication and product should roll.
We get it; it's no walk in the park. But hey, what we're planning to build is huge, and we need someone like you to lead the charge.
Your Mission, Should You Choose to Accept:
- Embrace the experimental mindset. Test and learn from new tactics and activities in each market we play in.
- Craft compelling positioning & messaging that screams Factorial's uniqueness and boosts acquisition, activation, retention, and monetization.
- Team up with product, sales, and customer success to keep customer needs front and center in our roadmap development.
- Drive the strategy for product packaging, positioning, and pricing – sparking growth that really turns heads.
- Collaborate with customer marketing to refine our messaging and develop sales materials that kick activation and retention up a notch.
- Dive into market, competitor, and audience research to keep our product, marketing, and sales strategies on point.
- Gear up the sales teams with the right resources and communication to showcase the value of each product and up our win rate.
- Lead our GTM efforts, sculpting a global annual calendar, measuring results, understanding the impact of our efforts, and getting all our internal teams on the same page.
- Be a price master: understanding strategy, value perception, and being able to connect this with positioning maximizing our revenue.
- Battle-tested experience in product marketing, preferably in the B2B SaaS realm (minimum 2 years)
- Killer communication and presentation skills.
- Comfortable with business metrics and a wizard at developing and measuring KPIs.
- Strategic mindset – you can plan and execute GTM strategies from start to finish.
- Already managed a team? That's a plus.
- Fluent in English (both written and spoken) – Additional languages? Bonus points!
Ready to tackle the opportunity? Connect with us, and let's work together to create some product marketing magic! 🚀
What is Product Marketing at Factorial
Product Marketing serves as a bridge, connecting the commercial side of an organization with the product side. We collaborate closely with all customer-facing teams, including sales, customer experience, SDRs, and sales operations, to ensure alignment between the company's product and go-to-market strategies. Our role involves representing the product perspective in commercial conversations and bringing the commercial mindset into product discussions.
At the core of this metaphorical bridge stands the Voice of the Customer. It is our responsibility as Product Marketers to obsess over understanding and representing the needs and insights of our customers. We work to instill customer-driven insights into the work of every team within the business. We recognize that the voice of our customers may vary across different markets, as each market has its own unique preferences, values, and priorities.
To effectively cater to diverse markets, we adapt our approach and tailor our messaging, value proposition, and tone of voice accordingly. By understanding what customers value most in each market, we bring these insights into the product development process. This allows us to develop a value proposition and tone of voice that resonate with customers in each specific market. By doing so, we can effectively connect with customers, deliver tailored value, and drive business growth.