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JR. Lead Generation & Marketing Specialist

DocPlanner

DocPlanner

Marketing & Communications, Sales & Business Development
Istanbul, İstanbul, Turkey
Posted on Dec 11, 2024

Company Description

As part of the Docplanner Group which is one of Europe's largest healthcare technology companies, Doktortakvimi.com is the number 1 healthcare platform of Türkiye. With our 3,000 teammates working in our offices all around the world, we work every day to make the healthcare experience more human and to make the lives of patients and healthcare professionals easier.

We have created a unique and enjoyable culture in our ten-year operation in Turkey. In the surveys we conducted with our employees, they stated three important features that distinguish Doktortakvimi from other workplaces autonomy, employee value and flexibility.

We are a team that loves challenges, works autonomously, and does not believe in the status quo; We are not afraid to try and fail. We value humility, honesty, and business results.

We are looking for a person on our team who will work as the co-owner of our paid advertising campaigns (Google, Meta and etc) + analyze and optimize CRM marketing automation systems (HubSpot). This is a %50 performance marketing and %50 lead generation role. You should be active in both parts.

Job Description

Support all marketing team members in using various lead generation channels, including email, social media, and online networking platforms, to reach out to prospects

Collaborate with sales and marketing teams to optimize lead generation efforts and achieve business objectives

Coordinate relationships with customer success team & PR agency for creating engaging articles

Ability to analyze data, identify and create new reports with corresponding formulas

Be the first point of contact in our team as "web specialist" and open global tickets to make changes in requested pages

Support paid ads specialist in analyzing & setting up Google & Meta ads and recommend suggestions

Stay updated on industry trends, market developments, and best practices in lead generation and social media

Qualifications

Bachelor’s degree in business, marketing, or a related field preferred

Mid-knowledge of using HubSpot and basic knowledge of graphic design (Canva)

Has an understanding in basic KPIs and metrics of Facebook & Google Ads Media Buying and ads policies

Has a good level of both analytical and communication skills

Familiarity with social media platforms and online networking techniques for lead generation

A team-oriented mindset and the ability to work with a wide range of individuals / teams

Ability to work in a fast-paced, dynamic environment

Strong problem-solving skills and proactive troubleshooting to resolve disruptions quickly

Fluent in English

Additional Information

⚕️ Private health insurance

🌌Unlimited access to the Ifeel emotional well-being tool

🎂Free birthday leave to spend a day with your loved ones!

🏡 Work remotely

📈 Stock option plan after 6 months of working with us

🌅Every year 3 days of motivation leave

💸 Performance bonus