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Marketing Coordinator | Inbound Marketing



Marketing & Communications
Curitiba, PR, Brazil
Posted on Tuesday, June 25, 2024

Company Description

Docplanner builds a world-leading online practice management software for the healthcare sector in the SaaS model. We help 130,000 doctors and clinics digitize their practices and deliver exceptional patient experience in over 13 countries. We also run marketplace websites that allow 80 million patients monthly to easily find the right doctor and book an appointment.

Our mission is to “make the healthcare experience more human”.

Docplanner was founded in 2012 in Poland. Our team today numbers over 2,200 people based in offices in 7 countries: Poland, Spain, Germany, Turkey, Italy, Mexico and Brazil.

We are backed by awesome and leading venture capital funds including Point Nine Capital, Goldman Sachs Asset Management and One Peak Partners from whom we’ve raised a total of €300 million to date.

Job Description

We are looking for someone who will:

  • Lead the execution of Marketing Strategy focused on customer acquisition, using the global strategy as a starting point and adapting as needed for the Brazilian market;
  • Lead the local team of Marketing Specialists and Content Specialists;
  • Develop, execute, and optimize email marketing/WhatsApp strategy focused on audience development with the ultimate goal of customer acquisition;
  • Oversee all campaigns and programs, choosing the best channels and tactics to build the network of prospects and customers;
  • Execute marketing projects spear-heading the team of Content and Marketing Specialists, as well as in collaboration with other marketing team members in Brazil;
  • Cooperate closely with the Head of Sales to achieve pipeline goals;


What will help you thrive?

  • Extensive experience with extraordinary achievements in planning and execution of marketing projects (online and offline) with a strong focus on customer acquisition (preferably in a SaaS company);
  • Substantial experience as a team lead;
  • Advanced English to smoothly communicate in an international environment;
  • Proven track record of implementing and developing email/WhatsApp marketing strategies;
  • A mindset of building for scale, with a data-driven approach to marketing;
  • Solid analytical, execution, and problem-solving skills, all with a metrics-driven mindset;
  • A knack for building and executing plans at a fast pace to explore growth opportunities;

It'd be great if you had…

  • Experience with a variety of Marketing Automation platforms;
  • Experience with Hubspot;
  • Previously worked at an international company.

Additional Information

Our working hours are from Monday to Friday, from 9 am to 6 pm;

  • Need to work beyond your usual hours? We have a compensatory time off system in place;
  • For the commute, we offer Vale-Transporte;
  • We offer a Meal Voucher worth R$630,00 a month, but if you enjoy cooking at home, you can replace it with a Food Voucher, for the same amount, or do half and half, making life easier for those who are 100% remote or hybrid;
  • We offer Medical, Dental, and Group Life Insurance;
  • For moms and dads ‘on duty’, we have Daycare Assistance;
  • Did you think your Pet would be left out? Of course not! We offer Plano Pet, which extends care to your furry companion;
  • Access to the iFeel app, for emotional comfort, which combines traditional psychology with AI, helping you through those tough days;
  • ApoioPass offers free professional support and guidance in the psychological, legal, economic and social areas, providing support for those, more delicate issues;
  • What about that fitness life? We offer Gympass for you and 3 dependents! Because working out alone is really boring, right?
  • Creditas: Payroll loan services, eligible after 6 months of employment;
  • Stock Options - eligible after 6 months of employment (5 years grace period) - YES! You become a shareholder;
  • Everyone has a birthday, right? Our present, for you, is a Birthday Day Off, so that you can celebrate the way you prefer, with the ones you love the most. Also, we celebrate our work anniversary as our own day off;
  • Our work Licenses are special here: in the event of the passing of loved ones, we offer 10 days off; If your Pet passes away, 2 days. Got Married:? 7 days of rest! Did the baby arrive? We offer 30 days for Dads and 6 months for Moms;
  • We have a robust Partnership Club, with discounts ranging from teaching institutions, such as colleges and language learning services, all the way to exclusive banking benefits;
  • Do you like working here? Then refer a friend or relative! We love having family and friends around! Our New Warriors Referral Program offers up to R$600 per person who stays with us for more than 6 months;