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Paid Marketing Manager



Marketing & Communications
Barcelona, Spain
Posted on Thursday, June 20, 2024

Descripción de la empresa

Our mission is to “make the healthcare experience more human”. Docplanner is a SaaS tool for doctors and clinics used to optimise their patient flow, reduce no-shows, and digitize their practices in order to be able to spend more time with the patient. We also operate marketplace websites in 12 countries which serve 62 million patients monthly to easily find the right doctor and book an appointment. That makes us the world's leading marketplace connecting doctors and patients.

Docplanner was founded in 2012 in Poland. Our team now numbers 2700 people based across 8 offices in Warsaw, Munich, Barcelona, Istanbul, Rome, Mexico City, Curitiba and Bologna. It is backed by leading venture capital funds including Point Nine Capital, Goldman Sachs Private Capital and One Peak Partners, raising a total of €130 million to date.

“Culture eats strategy for breakfast” according to Peter Drucker. We believe in that. We’re looking for exceptional people that can help us change the world while building an amazing company. One of those is the Paid Marketing Manager, who will play a super important role in the next step of global Docplanner’s growth! The job is based in one of our offices in Barcelona.

    Descripción del empleo

    We are looking for a Paid Marketing Manager to join our Spain Team. You will be working closely with our marketing specialists and leading the performance agencies to add great value to our potential customers and generate growth for Doctoralia ES, part of Docplanner Group.

    Do you want to be challenged to take responsibility for the entire customer acquisition process through paid marketing channels, and help grow our business in Spain? If so, please read on!

    What will you do?

    • Design, manage and execute the B2B data-driven paid marketing strategy focused on doctors and medical clinics for prospecting and lead generation in Spain.
    • Co-create paid marketing strategy & set up KPIs in cooperation with Head of Marketing and Global Head of Paid Marketing.
    • Launching, monitoring, optimizing and results reporting of all Paid Marketing channels (Google Ads, Facebook, Instagram, LinkedIn Ads & Affiliates) continuously maximize marketing investment, foster testing and find new ways to expand and scale campaigns on both existing and new platforms.
    • Cooperate with Content Specialists and graphic designers with the responsibility of creating amazing and high converting landing pages.
    • Explain to the different stakeholders the status of the projects and follow up closely their requests. Own the game, be a leader of your area!



    • 4+ years of relevant experience with extraordinary achievements, ideally in international, high-growth environments or performance agencies, with a “hands-on” role.
    • Proven track record in managing and executing B2B paid marketing strategies that have a direct impact on company revenue.
    • Advanced knowledge of Paid Social and Google Ads optimization techniques and targeting strategies, bidding models and ad units across different ad platforms; proven data-driven analytical thinking and knowledge of channel-specific metrics and KPIs like CPA, CPL, CAC.
    • Landing page optimization experience will be very valued (CRO).
    • Experience in decision making within your own area of responsibility.
    • A can-do attitude with a focus on getting things done to achieve results
    • Native Spanish and outstanding English communication skills and interpersonal abilities to cooperate with diverse cultures and nationalities.

    Información adicional

    We offer:

    • 💶 Competitive salary
    • 👩‍💻 Hybrid Work Model
    • ⚕️ Private health plan
    • 🎂 Birthday day free
    • 💪Andjoy.
    • 👩‍🎓 Free English/Spanish classes
    • 🧠 IFeel
    • 📈 Share options plan after 6 months working with us

    Promovemos y adoptamos la igualdad de oportunidades en nuestro proceso de selección, y también todos los días en el trabajo. Cuando solicites nuestras vacantes, recibirás el mismo trato independientemente de tu edad, discapacidad, reasignación de género, estado civil o de pareja civil, estado de embarazo o paternidad, raza, color, nacionalidad, origen étnico o nacional, religión o creencias, sexo, orientación sexual o cualquier otra dimensión de la diversidad humana. Si necesitas apoyo adicional en tu proceso de selección, te animamos a que nos lo hagas saber. Detrás de estas palabras que estás leyendo, hay una persona (¡hola!) que ya ayudó a un candidato adaptando las entrevistas, y ahora tenemos la suerte de tener a esta persona con nosotros. Entonces, incluso si nunca antes lo has pedido, que esto sirva como una señal de que, ahora, puedes hacerlo. Solo podemos ser verdaderamente iguales si nos adaptamos unos a otros. "Creemos que todos los humanos, en toda su hermosa diversidad, deben tener los mismos derechos, dignidad y respeto. Período." Mariusz Gralewski, CEO

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    Responsable: DOCTORALIA INTERNET, S.L Finalidad: para gestionar la solicitud de empleo y para poder contactar con los candidatos cuando contemos con un puesto que se adecúen a sus aptitudes.
    Legitimación: base legal de interés legítimo.
    Destinatarios: el Responsable y otras empresas del grupo DocPlanner, y encargados externos del tratamiento de datos personal solo para finalidades indicadas.
    Derechos: acceso, rectificación y supresión de los datos, así como otros derechos expresados en nuestra política de privacidad.