Director of Product Marketing

📍 Location:
Remote, with a preference for those working EST or GMT timezone hours

Creatopy: The AI-Powered Agency of the Future

About Creatopy

Creatopy is an exponentially growing, venture-backed startup transforming how marketers create and publish ad campaigns. Our AI-powered platform helps brands and agencies scale high-quality, on-brand ads faster and more efficiently than ever. Unlike bloated enterprise software or fragmented AI tools, Creatopy streamlines the process—from design to deployment and measurement—driving better performance and higher ROI. Trusted by brands like AstraZeneca, NASCAR, and The Economist, we’re helping to eliminate friction in the campaign process so that marketers can move at the speed of relevance. Find out how at www.creatopy.com.

What We’re Looking For

We’re seeking a Director of Product Marketing—a player-coach who thrives in dynamic environments and is passionate about both hands-on execution and building high-performing teams. You’ll own the end-to-end product marketing function: from driving launch excellence and crafting compelling messaging, to developing go-to-market strategies and building the foundation for a world-class PMM organization. This is your chance to make an immediate difference and set the long-term vision for product marketing at Creatopy.

What You’ll Do

• Lead Product Launches: Drive the strategy and execution of product and feature launches, ensuring precision, consistency, and impact across all touchpoints.
  
• Craft Messaging & Positioning: Develop differentiated, compelling product messaging and positioning frameworks that resonate with marketers and decision-makers in our target verticals.
  
• Go-to-Market Strategy: Define and execute go-to-market plans for new and existing products, collaborating closely with Product, Sales, Engineering, and Customer Success.
  
• Build & Scale the PMM Function: Develop the product marketing team and processes from the ground up, serving as a thought partner to Product and Engineering, and establishing best practices for launch, messaging, and enablement.
  
• Market Intelligence: Conduct deep market, customer, and competitive research to inform product-market fit, identify new verticals, and shape our international expansion strategy.
  
• Pricing & Packaging: Own strategy for pricing, packaging, and monetization, ensuring our offerings are competitive and aligned with customer needs.
  
• Sales Enablement: Equip sales and customer-facing teams with the tools, training, and collateral needed to drive adoption and revenue.
  
• Thought Leadership: Represent Creatopy at industry events, webinars, and customer briefings, positioning us as a leader in AI-powered marketing solutions.
  
• Measure & Optimize: Define KPIs, analyze performance, and iterate on strategies to maximize business impact.
  
  

Who You Are

• Player-Coach: You’re hands-on and strategic, equally comfortable rolling up your sleeves and mentoring others.
  
• Launch Expert: Proven track record of leading successful, high-impact product launches in SaaS, MarTech, or AI-driven environments.
  
• Strategic Thinker: Experienced in developing go-to-market strategies, messaging frameworks, and market segmentation for new products and verticals.
  
• Data-Driven: Skilled at leveraging market research, customer insights, and analytics to inform decisions and drive business growth.
  
• Collaborative Leader: Strong cross-functional communicator and relationship builder, able to align teams and influence at all levels.
  
• Growth Mindset: Excited to build and scale a function in a fast-paced, evolving company. You thrive on feedback, iteration, and continuous improvement.
  
• Global Perspective: Experience with international markets, expansion strategy, and adapting messaging for diverse audiences is a plus.
  
  

What You Bring To The Table

• 8+ years in product marketing, with at least 3 years in a leadership or player-coach capacity, ideally in SaaS, MarTech, or AI.
  
• Demonstrated success in launching and scaling B2B software products, including ownership of go-to-market, messaging, and enablement.
  
• Deep understanding of the marketing technology landscape and the needs of modern marketers.
  
• Experience with pricing, packaging, and international go-to-market strategy preferred.
  
• Exceptional communication, storytelling, and presentation skills.
  
• Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree a plus.
  

What We Offer

• Massive potential: Exponentially growing business in hot AI and adtech space
• Grow with Us: Exceptional learning opportunities
• Rewarding your efforts: Competitive salary and stock options
• Thrive & vibe: Dynamic and supportive work environment

Why Join Creatopy?

• Immediate Impact: Your work will shape our product, brand, and go-to-market strategy from day one.
  
• Growth & Ownership: Build the PMM function and team, set the vision, and see your strategies come to life.
  
• Culture: Join a fun, supportive, and high-performing group that values transparency, hard work, and celebrating wins together.
  
• Innovation: Work at the forefront of AI and marketing technology, helping marketers do their best work.
  

Ready to make your mark?
Apply now and help us build the future of AI-powered marketing at Creatopy.