About the Opportunity

We’re seeking a Senior Content Marketing Manager to specialize in top-of-funnel (TOFU) content — to build awareness, spark curiosity, and create emotional connection with our audiences. This role is for a boundary-pushing creative strategist who can translate big ideas into standout stories across channels. You’ll combine sharp strategic instincts with a love of bold creative execution — from unforgettable campaigns to scroll-stopping ads, thought-provoking reports, and cinematic explainer videos.

Your mission: make people care — about our category, our brand, and our point of view.

What to expect?

You’ll develop and lead creative content that inspires, educates, and elevates awareness of Contentful’s brand and vision. That means creating, commissioning, and curating campaigns that don’t just tell our story — they make it impossible to ignore.

Expect to concept, write, and collaborate on:

• Bold brand and awareness campaigns that challenge convention and start conversations
• Explainer and campaign videos that make complex ideas feel bold and human
• Thought leadership reports, data stories, and trend pieces that position Contentful at the forefront of digital experience innovation
• Social storytelling and short-form content that builds brand relevance and reach
• Promotional copy and campaign assets that ensure every idea is amplified across channels

You’ll also:

• Partner with Creative and Design teams to develop big, creative ads, emails, and landing pages that cut through the noise and bring our brand to life
  
• Consult with Events teams to bring event digital experiences to life — reviewing event pages, emails, and promotional touchpoints to ensure they inspire engagement and convert
• Translate strategic insights into creative briefs and narratives that inspire designers, writers, and producers
• Measure and optimize content for reach, engagement, and brand lift — not just clicks
• Repurpose and remix top-performing content across formats to maximize impact and longevity

What you need to be successful

• 8+ years of content and creative marketing experience with a strong portfolio of storytelling, campaigns, and thought leadership
• Proven ability to create provocative, insight-driven narratives that elevate brand perception
• Deep understanding of creative strategy, messaging, and emotional storytelling in B2B SaaS (ideally DXP or similar category)
• Demonstrated success in collaborating across brand, design, comms, and events to deliver integrated awareness campaigns
• Comfort working at both conceptual and executional levels — from ideation to scripting, writing, and production
• Strong creative instincts and editorial judgment; able to identify what’s genuinely fresh, resonant, and newsworthy
• Passion for experimentation — unafraid to test formats, styles, and creative risk-taking to break through the noise
• Highly collaborative, self-driven, and confident presenting ideas to senior stakeholders
• Exceptionally clear point of view – bring it to every project, every meeting. Even when you have gaps in information, have a rationale and ideas on how to move forward.

What’s in it for you?

• Join an ambitious tech company reshaping the way people build digital experiences
• Full-time employees receive Stock Options for the opportunity to share in the success of our company
• Comprehensive healthcare package covering 100% of monthly health premiums for employees and 85% of costs for your dependents.
• Fertility and family building benefits, including a lifetime reimbursable wallet to support your growing family.
• We value Work-Life balance and You Time! A generous amount of paid time off, including vacation days, sick days, compassion days for loss, education days, and volunteer days
• Company paid parental leave to care for and focus on your growing family
• Use your personal annual education budget to improve your skills and grow in your career
• Enjoy a full range of virtual and in-person events, including workshops, guest speakers, and fun team activities, supporting learning and networking exchange beyond the usual work duties
• An annual wellbeing stipend to care for your physical, financial, or emotional health
• A monthly communication stipend and phone hardware upgrade reimbursement.
• New hire office equipment stipend for hybrid or distributed employees. Get the gear you need to work at your best.

This role will need to be conducted in a state in which we are currently registered to do business.

Salary Statement: The salary range displayed is specifically for those potential hires who will work or reside in the state of New York if selected for the role. Any offered salary is determined based on internal equity, internal salary ranges, market data/ranges, applicant's skills and prior relevant experience, certain degrees and certifications (e.g. JD/technology), for example.

Salary Range: $123,000 - $167,000
[This position is eligible for equity awards in accordance with the terms of Contentful’s equity plans.]

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