Director, Customer Marketing
We are currently seeking a Senior Manager, Customer Marketing to join our Product Marketing Team in Burnaby, Toronto, or Calgary.
What your team does:
Rated a top place to work in product marketing by the Product Marketing Alliance, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. Together, the product marketing team drives engagement and adoption of Clio’s products, services, and programs. They create company advocates by actively listening to customers and delivering meaningful interactions that help them improve their firm operations and deliver better client experiences. As Senior Manager, Customer Marketing, your work will have an immediate impact and will help shape the role Clio plays across its customers’ law firms.
Who you are:
You are a results-oriented leader with a proven track record of managing high-performing teams and customer marketing disciplines. You have a passion for understanding customer motivations, behaviours, and needs, as well as creating best-in-class strategies for marketing to them.
You are a self-motivated problem-solver that loves data and knows how to effectively channel it into growth opportunities. You have a proven ability to create structure and efficiency, challenge status quo thinking, and lead excelling teams. You’re an expert collaborator, known for your superior communication skills and ability to work cross-functionally.
What you’ll work on:
You will lead Clio’s customer marketing function in growing product and service adoption, engagement, and utilisation by:
Managing a team of talented customer marketers in achieving success in their portfolios and making valuable contributions to their career objectives.
Overseeing customer communication and lifecycle marketing strategy to ensure Clio provides high-value, high-quality outreach, every time.
Driving cross-sell, upsell, and expansion strategy, structure, and approach.
Utilising advocacy and voice of customer (referrals, reviews, case studies, testimonials, speakerships) to support new business development, sales, and retention.
Developing and driving programming that educates and engages customers on best practices, growth opportunities, and answers to their most common challenges.
Partnering cross-functionally with marketing, CS, customer education, sales, and operational teams to build and align on initiatives that support Clio’s strategic priorities.
Deeply understanding our customers, developing insights on personas, user/buyer journeys, and ICPs, and educating the company on those insights.
Driving and reporting on key performance metrics and OKRs, budgets and ROI, short-term and long-term plans, strategy, and vision.
What you bring:
You’re seasoned. You’re an experienced people manager with 8+ years in leading complex customer marketing or applicable product marketing strategy, preferably in a B2B SaaS environment.
You’re a leader. You’re motivated to coach and develop your team and help solve problems.
You’re results-oriented. You have a proven track record of raising the bar and know how to craft realistic but aggressive growth targets/plans.
You’re a strategic yet tactical thinker. You have the ability to take ideas, ground them in strategy, balance them against company-wide implications, and design detailed solutions.
You’re intellectually curious. You have a habit of uncovering opportunities, investigating the drivers, and predicting outcomes.
You’re organised, yet flexible. You’re methodical in your approach to structuring work and prioritising as new opportunities arise.
You have a bias toward action. You’re energised by getting things done.
You’re collaborative. You enjoy working together with your team and cross-functionally to drive stronger outcomes.
You’re creative. You have a habit of thinking outside the box in your marketing approaches and coaching.
You’re a self-starter. You’re intuitive, resourceful, and motivated to make things happen.
What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.
Some highlights of our Total Rewards program include:
The expected salary range for similar roles within Clio is: $124,000 - $186,000 CAD. This role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis.
Competitive, equitable salary with top-tier health benefits, dental, and vision insurance
Hybrid work environment, with expectation for local Clions (Vancouver, Calgary, Toronto, and Dublin) to be in office min. once per week on our Anchor Day.
Flexible time off policy, with an encouraged 20 days off per year.
$2000 annual counseling benefit
RRSP matching and RESP contribution
Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
Please note that the expected new hire salary range provided is derived from a group of like roles within Clio. Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.
Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility
Our team shows up as their authentic selves, and are united by our mission. We are dedicated to diversity, equity and inclusion. We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.
Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.
Learn more about our culture at clio.com/careers